Question 4 - Who would be the audience for your media product?

What is the demographic of your audience?

Our opening sequence is targeted to 18 to 24 year olds as the characters in the sequence are roughly that age and it is more suitable for older ages as we made our storyline relevant to the target audience. The genders our film targets is both male and female as it includes mixed gender characters highlighting that it is suitable for both genders. The film also targets people in the UK as the opening sequence is located in London, UK making it target the UK audience. The ethnicity our film illustrates is diverse as we include mixed ethnicity characters. Our opening sequence targets people mainly who went to college as they was involved in education but still anyone who didn't attend college or higher education would still be able to watch this film. Finally, this film targets low to middle class people as high class people wouldn't appreciate the storyline where as low and middle class people would understand the plot, storyline and the sequence in general. This film targets people who prefer horror films as it is made to make the audience feel uncomfortable and scared as it is a slasher horror film.     

                                                                                                                   What is the psychographic of your audience?

The lifestyle of our target audience would be laid back, relaxed and comfortable with most things as our product focuses on making them uncomfortable and we want to change how they are when they are watching our film so they enjoy the film and understand our storyline, plot and sequence. Additionally, our audience would be interested in Netflix and youtube as it shows they enjoy watching different things. 


 Other information about our audience?

Our target audience would watch TV programmes such as American Horror Story and Scream as it would show they enjoy horror, they would also enjoy going out to the cinema as they are intrigued by new films and want to watch new movies all the time. The dress code is casual as the film consists of characters wearing casual clothing making it seem more realistic. 
                                                                                                                     Why the horror genre? 

We chose a horror film because people enjoy getting scared and seeing different types of horror film as they want to see if they can get scared by what happens in the film, this film makes people sit on the edge of their chairs and makes them wonder what is about to happen. 

I then took this information to create a visual 'profile' of our ideal target audience member:

http://mgale18.wix.com/alex